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business collateral

Concierge Contractor Business Collateral and Promotional Print

Concierge Contractor is a construction company activating in the Austin, Texas metropolitan and suburban areas. The prints use a gold and charcoal contrasting palette as well as embossed textures of wood, concrete and stone tiling to create a vivid, tactile impression.

Concierge Contractor Identity

Concierge Contractor is a construction company activating in the Austin, Texas metropolitan and suburban areas. The company specializes in high end residential construction and maintenance services. The visual identity needed to easily convey the type of services provided, so the main color palette was based on yellow and black, typically associated with construction and machinery. This classic color combination was further refined to gold and charcoal, to suggest premium services. The logo combines symbols of tools and a shield, positioning the brand in the residential services area. Textures of wood, concrete, stone tiling and other common construction materials are used as backgrounds for the web site, prints and other branded items.

Easy Software Solutions Business Collateral

Easy Software Solutions (ESS) is a software development business with a primary focus on expert solutions for the medical industry. The collateral designs reinforce and extend ESS' vivid visual identity by implementing strong contrast, sharp vector graphics and rigurous yet fluid shapes.

Easy Software Solutions Identity

Easy Software Solutions (ESS) is a software development business with a primary focus on expert solutions for the medical industry. The logo is suggestive of a genetic helix and computer code. The visual identity draws further inspiration from both software and medical worlds, by using strong contrast and vivid color to denote readiness, vigor and neatness.

SpicyNodes Identity

SpicyNodes is a visually engaging and interactive way for visitors to explore concept maps (such as site maps) and immediately access the information they need. As one of IDEA's projects, SpicyNodes shares the bright and clean feel of the main identity. The logo builds on the concept of mapping connections, central to SpicyNodes, and employs an accurate depiction of a connection map as a symbol, instantly linking the logo to the technology it represents.