Lemon Justice Billboard
Lemberg & Associates L.L.C. (Lemon Justice) is a team of attorneys that specializes in Lemon Law and other consumer laws. The billboard is meant to promote Lemon Justice on highways, where it's most likely to connect to potential clients. Since drivers can only glance at the billboard, it was designed to carry a short, easy to read message. The lemon/car mascot is a memorable element that can be easily associated with Lemon Justice. The design uses high contrast to boost readability in poor visibility or lighting conditions.