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TapTheExpert

Client
TapTheExpert
Tags
logo, icon

TapTheExpert Identity

TapTheExpert is an online service offering advice, in the form of quizzes and guides, on virtually any topic. As the service is delivered both on the web and as an iPhone app, it needed to be branded cohesively on both platforms. Part of the solution provided is an expressive symbol, ideal as an iPhone app icon, which combined with the logotype forms a logo that is suitable for web use.

TapTheExpert iPhone App

TapTheExpert is an online service offering advice, in the form of quizzes and guides, on virtually any topic. Guides are delivered to the iPhone platform via the iPhone app, which provides an intuitive and coherent user experience, as a result of mapping and implementing common usage scenarios. The app is clearly branded as part of the TapTheExpert service through unique UI icons, art and most importantly, an expressive app icon that stands out on the springboard. The app complies with the Apple iPhone guidelines for design and interaction, ensuring a familiar user experience.

TapTheExpert Web Site

TapTheExpert is an online service offering advice, in the form of quizzes and guides, on virtually any topic. The web site provides a platform for browsing and authoring guides that takes advantage of a clear interface and simplified navigation to optimize access to critical functions. The home page features a central smart search which enables users to find guides related to their interests by navigating a cluster of results mapped by relevance, from center to perifery, large to small.