McCann Erickson Flash Site
The Romanian division of McCann Erickson is one of the country's leading advertising agencies. Developed at Grapefruit, the site promotes the brand's core values and showcases McCann's portfolio of advertising work in Romania. With a minimalist visual concept, the design uses an unconventional dynamic graph structure to outline connections between sections and provide access to content. The full-Flash web site is backed up by a HTML alternative, both using the same underlying data structure, allowing content to be easily managed by the client.