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Grapefruit

Mancetta Flash Site

Mancetta is an enthusiastic fashion brand for sophisticated, uninhibited young people. The web site, which is built using Adobe Flash, relies on a photo composition to simulate a room where objects react to user actions. Framed pictures on the wall act as anchors for the site sections. The brand's distinct character is emphasized by the striking color palette and the dynamic environment.

Reductostart Web Site

Reductostart is a campaign launched by pharmaceutical company Abbott Labs, dealing with the risks posed by overweight. Developed at Grapefruit, the existing online component of the campaign was redesigned to provide a more comprehensive approach. The site offers extensive information on diets, interactive tools to assist in identifying weight related issues, a discussion forum and a new visual concept, better suited to the target audience.

Dacia Web Site

Dacia is a Romanian automobile manufacturer that has emerged, over the past years, as the country's most notable brand. As the core element of an extensive solution for online promotion, delivered by branding agency Grapefruit, the web site hosts presentations for the company's range of automobile models and services. The solution features an open and optimistic design built upon a lightweight hybrid of Adobe Flash and conventional HTML. Employing the strengths of both technologies, the site promotes accessible and highly interactive content.

McCann Erickson Flash Site

The Romanian division of McCann Erickson is one of the country's leading advertising agencies. Developed at Grapefruit, the site promotes the brand's core values and showcases McCann's portfolio of advertising work in Romania. With a minimalist visual concept, the design uses an unconventional dynamic graph structure to outline connections between sections and provide access to content. The full-Flash web site is backed up by a HTML alternative, both using the same underlying data structure, allowing content to be easily managed by the client.