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ColoRotate

Client
ColoRotate, IDEA
Tags
logo

ColoRotate Identity Update

ColoRotate is a simple to use yet powerful color editor that allows intuitive control over individual colors as well as full palettes in a three-dimensional color space. The visual identity derives from the concept of light dispersion into color hues. This concept was crystalized in the initial ColoRotate symbol, a diamond inspired by the shape of the editor body, and in the various graphical elements of the editor and web site pages. As ColoRotate evolved and was further refined, the editor body (the 'color solid') changed from angular and faceted to a smoother shape which represents the human perception of the color more accurately. The logo was adjusted to match the new shape of the color solid and a new icon was designed for the upcoming ColoRotate iPad app.

ColoRotate Photoshop Plugin

ColoRotate is a simple to use yet powerful color editor that allows intuitive control over individual colors as well as full palettes in a three-dimensional color space. As a compressed version of the ColoRotate online editor, the Photoshop plugin is just as powerful and even more versatile by integrating with the existing workflow of the user. In addition to the online version, the plugin is able to manipulate the Photoshop specific foreground and background colors. As the plugin interfaces with Photoshop features and functionalities, the UI was adapted to accomodate changes and additions.

ColoRotate Web Site

ColoRotate is a simple to use yet powerful color editor that allows intuitive control over individual colors as well as full palettes in a three-dimensional color space. In addition to the complex color editor, the web site hosts support and promotion sections, user management and the ColoRotate online store. Although the site blends together several web technologies, often considered mutually exclusive, it succeeds in providing a cohesive and fluid user experience.

ColoRotate Web Application

ColoRotate is a simple to use yet powerful color editor that allows intuitive control over individual colors as well as full palettes in a three-dimensional color space. The ColoRotate web application combines the universal availability of a web site with the power of a professional desktop application, providing comprehensive color and palette management on virtually any OS and device. The online editor uses intuitive concepts for controls, easily recognizable icons and flexible elements to create a fluid, uncluttered user experience without compromising on efficiency.